Google AdWords is the pay-per-click advertising system that powers AdSense. Pay-per-click means that advertisers will pay every time a visitor clicks an ad that takes them to the advertiser's website. Advertisers pay to create their ads with AdWords, and publishers get paid to display those ads on their web sites with AdSense. You can use AdWords to bring targeted traffic to your web site by creating ads and choosing keywords related to your business. AdWords will then place your ad on Google when people search for your specified keywords, and into AdSense placements on related websites all across the internet. AdWords is a pay-per-click system so you only pay when AdWords brings targeted users to your web site.
The AdWords pay-per-click system is very flexible because you can spend as little or as much money based on your advertising budget, while still creating an effective campaign that brings visitors who are already interested in your product or service. You can set the maximum amount you are willing to pay per click, as well as the maximum amount you want to spend every day.
AdWords allows you to set up your targeted language and country, and will even allow you to choose a specific location that you are targeting. This means you could only advertise to people who are physically near your business, or people who are on Google Maps looking at maps near your business.
Google's AdSense network is so massive that AdWords allows you to place your ads everywhere. Properly utilizing its cost-per-click system can help your business achieve much higher profits with the targeted traffic AdWords will bring to your web site.